Optimizing your Website for 2024 and Beyond
- by Wyman Hansen
In today's digital age, the importance of your online presence cannot be overstated. If you're a business owner or contractor, having a strong online presence can help grow your business by reaching out to a wider audience. And the heart of your online presence begins with your website. However, just having a website isn't enough. Your website needs to be optimized for the search engines in order to be found online. In this article, we'll discuss the importance of SEO, the most recent Google algorithm changes, and how to optimize your website so that your customers can find you online.
SEO is the foundation of online marketing. Website that are not supported by SEO are rarely found online. In fact, only 5% of websites are ever seen by potential customers. To emphasize the importance of proper website optimization and SEO, consider this statistic: the first page of Google search results receives 95% of the traffic, which means that if your website is not on the first page, it's unlikely that you'll be found online.
One of the most recent Google algorithm changes introduces the importance of written content. Your written content needs to be optimized for local keyword strategies. This means that your content should be relevant to your target audience with keywords that are commonly searched for within your industry or location. Your written content should also be original and speak to your ideal customers or clients. Avoid duplicated content, and written content written by AI, as Google will penalize your website and prevent indexing or sandbox your website.
Images are also an important part of website optimization. Images not only need to be optimized for size and website speed, but also named with relevant brand and local keywords and should include proper meta tags. Each page of your website will also need to flow and be easy to navigate for website visitors. Each page will need the proper optimization including proper use of titles and meta descriptions for SEO purposes.
An effective website optimization strategy also involves the proper use of social media platforms. By using social media networks such as Facebook and Instagram, businesses and contractors have huge opportunities to reach their target customers, increase brand awareness and engagement. By regularly engaging with your followers, you can effectively build a strong relationship, gain trust, improve website traffic, return on investment (ROI), and ultimately grow your business.
Having a website is an important first step in a successful online presence, and optimizing your website is equally critical. Optimizing your website with SEO, written content, images, and social media engagement will help to improve your online visibility and increase traffic to your website. With proper optimization and a strong online presence, you can establish your business or contractor brand, and reach your target customers. With these tips in mind, you'll be able to get your website ready for 2024 and beyond.
In today's digital age, the importance of your online presence cannot be overstated. If you're a business owner or contractor, having a strong online presence can help grow your business by reaching out to a wider audience. And the heart of your online presence begins with your website. However, just having a website isn't enough.…